Gathering Activity (in their circles)
- Be an Ad Detective
- Each group was given four pictures in which to find advertisements. These pictures were taken from the internet. Do a search to find your own pictures to print and share with the girls. Our photos were: a picture of our local sports area, which is named for a local credit union (the logo on the area also matches the logo of the credit union); a picture of a city bus with advertising for a coffee shop; a picture of the cover of a sports magazine, where the athlete in the photo was wearing clothing with logos on it; a picture of a girl wearing a hoodie or t-shirt with a store logo on it.
- Be Ad-Aware search and find sheet (print double sided - search and find from http://www.highlightskids.com/)
- Circle Songs
- Brownie Song
- ( from http://www.econedlink.org/lessons/index.php?lid=645&type=educator)
- Show the girls several different forms of advertising -- for example, a newspaper ad, a catalog, a direct mail flyer, a shopping bag with a store logo, an item of clothing such as a hat or T-shirt with the name of a company on it, and a pre-recorded television commercial.
- What do all of these things have in common? [They are advertisements, calling attention to a good or service.]
- Why do you think businesses advertise goods and services? [Possible answers: to create a positive impression of their business or product, to help people learn about what is being promoted, to encourage people to buy what is being promoted.]
- What else do businesses do to tell us about their products? [Possible answers: they place ads on the radio, the Internet, magazines, billboards, store signs and displays, signs on public transportation, product packages, free samples.]
- Explain to the students that they are going to investigate the many places where businesses advertise and how businesses use brands to help us remember them and what they sell.
- Prospera is a credit union. Propsera Place in Kelowna used to be called “Skyreach Place” but then Prospera credit union paid a lot of money (millions of dollars?) to have their name on the stadium. This is one way for a business to get its name known
- Golf Digest: Nike is paid Tiger Woods about $100 million to use Nike products for five years. Pretty smart advertising, huh? People really look up to athletes.
- Adidas hoodie: Adidas has made this woman a "walking billboard." Everywhere she goes with this shirt on, she is advertising for Adidas. Ever wonder why so many clothing companies have their names all over their clothes?
- Create an ad for Girl Guide cookies. Choose from a bus or billboard ad (bring a large roll of newsprint), magazine ad or brochure (letter sized paper), tv or radio.
- Give the girls plenty of time to come up with their ads, then show them off to the rest of the group.
- Song: Commercial Mix-up
- Sing requests from the girls
- Sing Now Run Along Home – song tune at http://www.dltk-bible.com/now_run_along_home.htm
- Sing the Brownie Closing Song